Category: News & Updates

In an ever-evolving world of beauty and personal care, staying ahead of the curve is not just a choice; it’s a lifestyle.

Within the ever-evolving world of healthcare, the spotlight often falls on the doctors and nurses who serve on the front lines of patient care.

Dulux’s Navratri creatives aimed to fuse the cultural richness of Navratri with the vibrant world of colours. The concept revolves around the nine incarnations of the Goddess Durga, aligning their distinct elements with specific colours.

Sennheiser is a name synonymous with audio excellence and innovation, and we’re elated to have them as part of our ever-expanding family.

Transforming Sennheiser’s Sales Strategy for Ambeo Soundbar in a Competitive Market Sennheiser campaign Insights: Challenge: Sennheiser, a renowned brand in the electronics industry, faced the formidable task of successfully selling its premium Ambeo soundbar, priced at INR 1.5 lac, in an exceptionally competitive market. The challenge lay in distinguishing the product in a crowded landscape […]

What matters the most in Social Media? Updates from this Week – Edition #2 1. Instagram Broadens Reels Gifts Access for Creators Across Additional Regions Instagram has expanded its virtual gifts feature for Reels creators to regions beyond the U.S. Now, creators in various areas can receive virtual gifts from their followers with a dedicated […]

Mughal-E-Azam’s Resounding Success Across North America: A Theatrical Triumph! Mughal-E-Azam The Musical – India’s biggest theatre dived into the captivating world where cinematic brilliance took the center stage. Mughal-E-Azam the musical is a theatrical adaptation of the legendary Bollywood film. Directed by Feroz Abbas Khan and produced by the Shapoorji Pallonji Group, the play went […]

What matters the most in Social Media? Updates from this Week – Edition #1 1. Instagram’s Exploration of Location Tags in Notes Instagram is experimenting with a new feature in its Notes inbox prompts. Some users are currently testing the ability to include a location tag when composing their Notes queries. 2. Snapchat Enhances Safety […]

Selling Direct, Selling Smart: The Omnichannel D2C Marketing Revolution Omnichannel D2C (direct-to-consumer) marketing refers to a strategy where a company uses multiple channels, such as social media, email, and in-person events, to connect with and sell directly to customers. The goal of an omnichannel D2C strategy is to create a seamless experience for customers across […]

What is D2F model? Why is it better than D2C model for marketing? In a world where Direct-to-Consumer (D2C) marketing has become one of the most loved business approaches, what if we tell you there is another way to get even better results? Yes, we are talking about D2F marketing. But what is D2F marketing? […]