HP Befikar Bachha Party with Radio Mirchi

Challenge

People associated with HP followed the brand for its technology. Its partnership with the IPL team Royal Challengers was a first-of-its-kind partnership. The task was to create an emotional connection with the fans while keeping the product in focus.

Insight

Crickets fans aren’t just the adults. Kids love it too! They look up to the cricketers and find their inspiration.

Idea

HP chose the younger ones to build this connection as the printer is an ideal choice for school going children. A 360-degree surround activity was planned that gave RCB junior fans a chance to express their fandom. A contest was organized in partnership with Radio Mirchi and some of their most celebrated RJs, where two winners out of 1400+ entries got to host an RCB themed party. HP Ink Tank Printer fulfilled all the decorations, gifts, and creative needs and this element of the party made it memorable for all the kids and parents.