This Valentine, celebrate the love with Dabur Vatika

Valentine’s week is dedicated to love and romance. It’s a time when people express their love for one another through gift-giving, food, or simply spending time in their loved one’s company. But, a form of love often overlooked on Valentine’s is the love we should have for ourselves. Self-love might be the truly unconditional form of love, but in a bid to seek external validation, we forget how important caring for our own needs is. 

So to celebrate Valentine’s Day with our viewers, NEM and Dabur Vatika planned a campaign to show them how our hair can be the perfect expression of self-love. We put together a series of posts for each day of Valentine’s week, with a quirky communication: #Loveisinthehair. 

We encouraged our audience to treat every day as a good hair day. Starting with Rose Day, we expressed how our hair can be as beautiful as a deep red rose with Dabur Vatika hair oil; On Propose Day, we highlighted how our hair could be our perfect partner. Similarly, clever messaging was crafted for the whole week, including Chocolate Day, Teddy Day, Promise Day, Hug Day, Kiss Day, and Valentine’s Day.