Creating memories with HP Sprocket
In today’s time, it’s hard to keep track of the pictures as our memories. It’s all in our phones, Ipads, and Laptops and takes forever to be found. To make it easier, one such product, HP Sprocket was launched to print the memories instantly. The product was not much known to our audience, so we changed its positioning as a gift for new and expecting mothers.
Parents love to cherish the first activity of their children, be it their smile, their first word, or their first steps. That’s why they capture these moments in pictures and keep them locked in their hearts. But with HP Sprocket they can print the special pictures instantly and travel back to those wonderful times.
To better engage with our audience, we reached out to some star couples like Soha Ali Khan and Kunal Khemu, who were celebrating their daughter’s first birthday. A video was released with the couples narrating their own parenting journey and special moments. We associated with mom and dad influencer communities like Rannvijay Singha, Shruti Seth, Neha Dhupia, and Nishka Lulla Mehra to tap into broader audiences. On the e-commerce front, we created an entire brand page dedicated to Sprocket.
The outcome was the video was great, resulting in:
18 M+ Impressions
3 M+ Views
9 M+ Reach
200+ Units sold
Engagement rate of 9%