HP × Radio Mirchi getting befikar with RCB’s Youngest fans
Sachin Bhatia
February 15, 2022
HP × Radio Mirchi getting befikar with RCB’s Youngest fans People associated with HP followed the brand for its technology. When it partnered with the IPL team Royal Challengers, it was a first-of-its-kind partnership. The challenge was to create an emotional connection with the fans while keeping the product in…
Hamilton Beach Kitchen Appliances Collaborates with Chef Sanjyot Keer to Deliver Perfection in Indian Kitchens
Abhishek Thakur
February 15, 2022
Hamilton Beach Kitchen Appliances Collaborates with Chef Sanjyot Keer to Deliver Perfection in Indian Kitchens Indian kitchens are very diverse and so are the needs of each kitchen. That also means that we need different kitchen appliances to cater to different needs.Hamilton Beach understands this diversity and brings perfection in…
Classplus Thanks Teachers for their Relentless Efforts During the Pandemic
Prerna Sharma
February 4, 2022
Classplus Thanks Teachers for their Relentless Efforts During the Pandemic Lockdown was a difficult time for teachers, they had to step out of their comfort zones and get used to the new technology driven world of teaching, for teachers who have taught their lessons the same way for years and…
In an age of Zomato and Swiggy, what makes a food delivery brand special?
Prerna Sharma
January 17, 2022
In an age of Zomato and Swiggy, what makes a food delivery brand special? We present to you, We The Chefs! A platform for home chefs to deliver authentic cuisines from different corners of the world at people’s doorstep, but unlike other food delivery platforms, the food is customized and…
Learning #TheWonderWay | wonderLearn’s plan to make early learning fun and easy
Prerna Sharma
January 17, 2022
Learning #TheWonderWay | wonderLearn’s plan to make early learning fun and easy Though the idea of early learning is something not many parents are familiar with, parents are constantly trying to teach something or the other to their kids- be it through Youtube videos or just through reading something in…
Hamilton Beach Explores the power of Contextual Marketing | Making It Merry with Perfect Food
Sachin Bhatia
January 14, 2022
Hamilton Beach Explores the power of Contextual Marketing | Making It Merry with Perfect Food We all have been a witness of how with improving technology, consumer patience and attention spans gets shorter. This throws a challenge for marketers as they need to constantly figure out new and creative ways…