{"id":8316,"date":"2025-11-06T20:59:33","date_gmt":"2025-11-06T15:29:33","guid":{"rendered":"https:\/\/www.nothingelsematters.in\/?p=8316"},"modified":"2025-11-07T18:47:20","modified_gmt":"2025-11-07T13:17:20","slug":"humanizing-dulux-on-social-media","status":"publish","type":"post","link":"https:\/\/www.nothingelsematters.in\/index.php\/2025\/11\/06\/humanizing-dulux-on-social-media\/","title":{"rendered":"HUMANIZING DULUX ON SOCIAL MEDIA"},"content":{"rendered":"\t\t
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HUMANIZING DULUX ON SOCIAL MEDIA<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Objective:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Make Dulux feel real, warm, and relatable \u2014 like someone you\u2019d actually want to follow, not just a brand you buy from.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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On social, people don\u2019t connect with products. They connect with stories, feelings, and personalities .<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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So the idea is to make Dulux behave more like a person \u2014 with a voice, a point of view, and a heart.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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1. What Does Dulux Stand For?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Dulux isn\u2019t just about paint.
It\u2019s about making homes feel more alive \u2014 bringing joy, pride, and care to every wall and corner.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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So, instead of saying \u201cWe make high-quality paints\u201d , we make our brand sound like:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201cWe bring colour and comfort to the spaces people call home.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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2. Brand Archetype<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Dulux fits between The Creator (inspires imagination and design) and The Caregiver (protects, nurtures, reassures).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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That means our tone of voice should always feel:<\/p>

  • Warm<\/li>
  • Visually rich, aesthetic and inspiring<\/li>
  • Reassuring , especially when we talk about durability or product benefits<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    3. Who Are We Really Talking To<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Our audience isn\u2019t just homeowners \u2014 it\u2019s people who care about their spaces and the ones who are woke and aware of what they really want.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    • Young couples setting up their first homes<\/li>
    • Families upgrading or refreshing<\/li>
    • Design lovers who follow trends and love aesthetics<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      They all want beautiful homes with less hassle and safer surroundings \u2014 so let\u2019s speak to that in a human, relatable way.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      4. Content Buckets (Our Core Themes)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      We\u2019ll keep about 4\u20135 content buckets that reflect both the brand\u2019s emotional side and functional edge.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      Bucket<\/strong><\/th>\nWhat It Does<\/strong><\/th>\n<\/tr>\n
      1.Colour Stories <\/strong><\/td>\nBring out the emotional\npower of colour<\/td>\n<\/tr>\n
      2. Product post <\/strong><\/td>\nHighlight the new age\ninspired products that\nDulux offers.<\/td>\n<\/tr>\n
      3. Expert tips &\ntricks <\/strong><\/td>\nBuild authority, share\neasy tips and some pro\ntrips.<\/td>\n<\/tr>\n
      4. Protection\nMade Simple <\/strong><\/td>\nProduct-focused, but\nstill human<\/td>\n<\/tr>\n
      5. Topical\nMoments<\/strong><\/td>\nCultural + seasonal\nhooks<\/td>\n<\/tr>\n
      6. Moment\nMarketing<\/strong><\/td>\nCelebrate what\neveryone around you is celebrating to generate\nthe feeling of oneness.<\/td>\n<\/tr>\n
      7. Ongoing\nprograms<\/strong><\/td>\nMaestro, Assurance and\nmany more to come<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      5. Use the Hero\u2013Hub\u2013Hygiene Mix <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      We\u2019ll plan our content in three layers:<\/p>

      1. Hero:<\/strong>\u00a0 The big, emotional storytelling pieces (e.g. Diwali film, campaign
        moments).<\/li>
      2. Hub:<\/strong>\u00a0 Regular, relatable content formats (e.g. decor tips, colour stories, reels).<\/li>
      3. Hygiene:<\/strong>\u00a0 Always-on product and paint care content that people look for.

        <\/li><\/ol>

        Basically \u2014 Hero gets attention, Hub keeps the connection, Hygiene builds trust.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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        6. Plan with Themes <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        Each quarter should have one strong emotional theme \u2014 and every month builds on that.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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        Quarter<\/strong><\/th>Theme<\/strong><\/th>Monthly Focus Examples<\/strong><\/th><\/tr>
        Jan\u2013Mar<\/td>Fresh starts<\/td>Colour your new beginnings\u201d \/ \u201cWalls that inspire your next chapter<\/td><\/tr>
        Apr\u2013Jun<\/td>Care & Protection<\/td>Monsoon-proof your memories<\/td><\/tr>
        Jul\u2013Sep<\/td>Creativity at Home<\/td>Your home, your canvas \/ DIY & colour tips<\/td><\/tr>
        Oct\u2013Dec<\/td>Celebration & Belonging<\/td>Har Rang Mein Tyohar \/ Diwali & festive moments<\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        7. How This Shows Up in Our Daily Content <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        Week<\/strong><\/th>\nTheme<\/strong><\/th>\nExample Post<\/strong><\/th>\n<\/tr>\n
        Week 1<\/td>\nAfter-festive refresh<\/td>\nLet your walls recover from the celebrations \u2014 here\u2019s how to keep them shining.<\/td>\n<\/tr>\n
        Week 2<\/td>\nEveryday moments<\/td>\nThe wall behind your sofa deserves its own spotlight.<\/td>\n<\/tr>\n
        Week 3<\/td>\nColour personality<\/td>\nIf your mood was a shade \u2014 what would it be today?<\/td>\n<\/tr>\n
        Week 4<\/td>\nCare and durability<\/td>\nYour walls face it all \u2014 we make sure they stay strong through it.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        8. To Sum It All Up<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        We\u2019re not just building Dulux\u2019s presence.
        We\u2019re giving it a personality people can connect with \u2014 someone warm, creative,and reassuring.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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        The kind of voice that makes people say \u2014<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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        \u201cI don\u2019t just like Dulux colours\u2026 I like what the brand feels like.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

        Make Dulux feel real, warm, and relatable \u2014 like someone you\u2019d actually want to
        \nfollow, not just a brand you buy from. <\/p>\n","protected":false},"author":5,"featured_media":8317,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[244],"tags":[],"class_list":["post-8316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs-meta"],"acf":[],"yoast_head":"\nHUMANIZING DULUX ON SOCIAL MEDIA - Nothing Else Matters<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nothingelsematters.in\/index.php\/2025\/11\/06\/humanizing-dulux-on-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HUMANIZING DULUX ON SOCIAL MEDIA - Nothing Else 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