{"id":3187,"date":"2023-08-10T10:09:38","date_gmt":"2023-08-10T10:09:38","guid":{"rendered":"https:\/\/nothingelsematters.in\/?p=3187"},"modified":"2023-09-14T11:52:51","modified_gmt":"2023-09-14T11:52:51","slug":"hp-internal-panga-league","status":"publish","type":"post","link":"https:\/\/www.nothingelsematters.in\/index.php\/2023\/08\/10\/hp-internal-panga-league\/","title":{"rendered":"HP Internal Panga League"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3187\" class=\"elementor elementor-3187\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c477c56 elementor-section-full_width wrapper-wide elementor-section-height-default elementor-section-height-default\" data-id=\"c477c56\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a49ecf8\" data-id=\"a49ecf8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-602218d elementor-widget elementor-widget-heading\" data-id=\"602218d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">HP Internal Panga League<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22aa8bb elementor-widget elementor-widget-image\" data-id=\"22aa8bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.nothingelsematters.in\/wp-content\/uploads\/2023\/08\/Indian-Panga-League-1-1024x683.png\" class=\"attachment-large size-large wp-image-3191\" alt=\"\" srcset=\"https:\/\/www.nothingelsematters.in\/wp-content\/uploads\/2023\/08\/Indian-Panga-League-1-1024x683.png 1024w, https:\/\/www.nothingelsematters.in\/wp-content\/uploads\/2023\/08\/Indian-Panga-League-1-300x200.png 300w, https:\/\/www.nothingelsematters.in\/wp-content\/uploads\/2023\/08\/Indian-Panga-League-1-768x512.png 768w, https:\/\/www.nothingelsematters.in\/wp-content\/uploads\/2023\/08\/Indian-Panga-League-1-1536x1024.png 1536w, https:\/\/www.nothingelsematters.in\/wp-content\/uploads\/2023\/08\/Indian-Panga-League-1.png 1920w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c9b76e elementor-widget elementor-widget-text-editor\" data-id=\"6c9b76e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<div data-elementor-type=\"wp-post\" data-elementor-id=\"4532\">\n<div data-id=\"3511c7c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n<div data-id=\"61ac793\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<p><strong>Challenge<\/strong><\/p>\n<p>The task for the brand was to engage in a two way communication with all the 7000+ employees and bringing them to one single platform where these employees can act as an internal social influencer to amplify the digital campaign. Regular engagement with HP employees was usually a monologue. But by becoming a principal partner of RCB during the IPL season, HP wanted to engage with all 7000+ employees where they can help in amplifying the digital conversation on internet during the IPL season.<\/p>\n<p><strong>Insight<\/strong><\/p>\n<p>Make every employee feel proud of the historic venture their organization had entered into and bind them together into a solid force that would be the voice of the brand, like own influencer army.<\/p>\n<p><strong>Idea<\/strong><\/p>\n<p>Started the biggest employee engagement programme of HP India \u2014 Indian Panga League.<\/p>\n<p>Our strategy was executed in three phases: Deployment + Adoption + Engagement The formula was simple \u2014 share HP\u2019s social media content through Sociable and score runs. The highest run-getter would win amazing rewards and meet the RCB team. Every like counted as a run, a share on FB\/ Twitter was a Super Four and LinkedIn was Shandaar Six.<\/p>\n<p><strong>Results<\/strong><\/p>\n<p><strong>100+ Registrations in first 2 hours<\/strong><br \/><strong>700+ Employees active at once<\/strong><br \/><strong>1700+ Registration in a month<\/strong><br \/><strong>7000+ UGC created by employees<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>HP Internal Panga League Challenge The task for the brand was to engage in a two way communication with all the 7000+ employees and bringing them to one single platform where these employees can act as an internal social influencer to amplify the digital campaign. Regular engagement with HP employees was usually a monologue. But [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3191,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-3187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HP Internal Panga League - Nothing Else Matters<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nothingelsematters.in\/index.php\/2023\/08\/10\/hp-internal-panga-league\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HP Internal Panga League - Nothing Else Matters\" \/>\n<meta property=\"og:description\" content=\"HP Internal Panga League Challenge The task for the brand was to engage in a two way communication with all the 7000+ employees and bringing them to one single platform where these employees can act as an internal social influencer to amplify the digital campaign. 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