{"id":7902,"date":"2025-05-23T14:34:38","date_gmt":"2025-05-23T09:04:38","guid":{"rendered":"https:\/\/www.nothingelsematters.in\/?post_type=portfolio&#038;p=7902"},"modified":"2025-05-23T15:00:09","modified_gmt":"2025-05-23T09:30:09","slug":"massive-sales-massive-wins","status":"publish","type":"portfolio","link":"https:\/\/www.nothingelsematters.in\/index.php\/portfolio\/massive-sales-massive-wins\/","title":{"rendered":"Massive Sales. Massive Wins."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7902\" class=\"elementor elementor-7902\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a54725d e-flex e-con-boxed e-con e-parent\" data-id=\"a54725d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-efc34c2 elementor-widget elementor-widget-heading\" data-id=\"efc34c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sennheiser Sonova Summer Sale Hits \u20b954.25 Lakhs in Just 10 Days with 14.18 ROAS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a800fcd elementor-widget elementor-widget-image\" data-id=\"a800fcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/www.nothingelsematters.in\/wp-content\/uploads\/2025\/05\/Massive-Sales-bnr-img.jpg\" class=\"attachment-full size-full wp-image-7879\" alt=\"\" srcset=\"https:\/\/www.nothingelsematters.in\/wp-content\/uploads\/2025\/05\/Massive-Sales-bnr-img.jpg 1920w, https:\/\/www.nothingelsematters.in\/wp-content\/uploads\/2025\/05\/Massive-Sales-bnr-img-300x200.jpg 300w, https:\/\/www.nothingelsematters.in\/wp-content\/uploads\/2025\/05\/Massive-Sales-bnr-img-1024x683.jpg 1024w, https:\/\/www.nothingelsematters.in\/wp-content\/uploads\/2025\/05\/Massive-Sales-bnr-img-768x512.jpg 768w, https:\/\/www.nothingelsematters.in\/wp-content\/uploads\/2025\/05\/Massive-Sales-bnr-img-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1275154 e-flex e-con-boxed e-con e-parent\" data-id=\"1275154\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a77ac0b elementor-widget elementor-widget-heading\" data-id=\"a77ac0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Insight<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-809f2e3 elementor-widget elementor-widget-text-editor\" data-id=\"809f2e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sennheiser Sonova \u2014 the consumer division of Sonova Consumer Hearing \u2014 offers premium audio devices such as headphones, soundbars, and speech-enhanced hearables under the globally renowned Sennheiser brand license. Known for uncompromised sound quality and engineering, the brand continues to set benchmarks in the consumer audio space.<\/p><p>With growing competition in the D2C audio category, this Summer Sale was a critical opportunity to demonstrate how a premium brand like Sennheiser Sonova can drive high-volume conversions, even without deep discounting or platform dependency.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87a47e4 elementor-widget elementor-widget-heading\" data-id=\"87a47e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b658b9e elementor-widget elementor-widget-text-editor\" data-id=\"b658b9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To drive significant sales on the Sennheiser D2C website through media campaigns in a cluttered market, where consumers are often pulled towards marketplaces or lower-priced alternatives. We needed to ensure performance and profitability while maintaining Sennheiser Sonova\u2019s premium positioning.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cae889 elementor-widget elementor-widget-heading\" data-id=\"8cae889\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Idea<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5a639c elementor-widget elementor-widget-text-editor\" data-id=\"e5a639c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We launched a high-intent, media-led campaign for the Sennheiser Summer Sale (1st\u201310th May 2025), focused on Meta and Google platforms. The strategy combined sharp audience segmentation with high-performing creatives that communicated both urgency and trust. By continuously optimizing ad delivery in real time, we ensured top-performing products got the spotlight \u2014 and the right users saw them first.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-148e8f8 elementor-widget elementor-widget-heading\" data-id=\"148e8f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Result\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34b9056 elementor-widget elementor-widget-text-editor\" data-id=\"34b9056\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In just 10 days, the campaign powered by Sennheiser Sonova achieved:<\/p><ul><li>\u20b954 Lakh+ in product sales<\/li><li>321 premium audio units sold<\/li><li>14.18 ROAS (Return on Ad Spend)<\/li><li>7.05% ACOS (Advertising Cost of Sale)<\/li><li>12.38 million+ impressions<\/li><li>1.94 lakh+ clicks<\/li><li>1.97 INR CPC with a 1.57% CTR<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":7879,"template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"project-categories":[21,44],"class_list":["post-7902","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","project-categories-brand-design-identity","project-categories-cases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Massive Sales. Massive Wins.<\/title>\n<meta name=\"description\" content=\"Sennheiser Sonova Summer Sale Hits \u20b954.25 Lakhs in Just 10 Days with 14.18 ROAS\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nothingelsematters.in\/index.php\/portfolio\/massive-sales-massive-wins\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Massive Sales. Massive Wins.\" \/>\n<meta property=\"og:description\" content=\"Sennheiser Sonova Summer Sale Hits \u20b954.25 Lakhs in Just 10 Days with 14.18 ROAS\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nothingelsematters.in\/index.php\/portfolio\/massive-sales-massive-wins\/\" \/>\n<meta property=\"og:site_name\" content=\"Nothing Else Matters\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-23T09:30:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nothingelsematters.in\/wp-content\/uploads\/2025\/05\/Massive-Sales-bnr-img.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.nothingelsematters.in\\\/index.php\\\/portfolio\\\/massive-sales-massive-wins\\\/\",\"url\":\"https:\\\/\\\/www.nothingelsematters.in\\\/index.php\\\/portfolio\\\/massive-sales-massive-wins\\\/\",\"name\":\"Massive Sales. Massive Wins.\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.nothingelsematters.in\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.nothingelsematters.in\\\/index.php\\\/portfolio\\\/massive-sales-massive-wins\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.nothingelsematters.in\\\/index.php\\\/portfolio\\\/massive-sales-massive-wins\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.nothingelsematters.in\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Massive-Sales-bnr-img.jpg\",\"datePublished\":\"2025-05-23T09:04:38+00:00\",\"dateModified\":\"2025-05-23T09:30:09+00:00\",\"description\":\"Sennheiser Sonova Summer Sale Hits \u20b954.25 Lakhs in Just 10 Days with 14.18 ROAS\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.nothingelsematters.in\\\/index.php\\\/portfolio\\\/massive-sales-massive-wins\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.nothingelsematters.in\\\/index.php\\\/portfolio\\\/massive-sales-massive-wins\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.nothingelsematters.in\\\/index.php\\\/portfolio\\\/massive-sales-massive-wins\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.nothingelsematters.in\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Massive-Sales-bnr-img.jpg\",\"contentUrl\":\"https:\\\/\\\/www.nothingelsematters.in\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Massive-Sales-bnr-img.jpg\",\"width\":1920,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.nothingelsematters.in\\\/index.php\\\/portfolio\\\/massive-sales-massive-wins\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.nothingelsematters.in\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\\\/\\\/www.nothingelsematters.in\\\/index.php\\\/portfolio\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Massive Sales. Massive Wins.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.nothingelsematters.in\\\/#website\",\"url\":\"https:\\\/\\\/www.nothingelsematters.in\\\/\",\"name\":\"Nothing Else Matters\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.nothingelsematters.in\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.nothingelsematters.in\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.nothingelsematters.in\\\/#organization\",\"name\":\"Nothing Else Matters\",\"url\":\"https:\\\/\\\/www.nothingelsematters.in\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.nothingelsematters.in\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.nothingelsematters.in\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/cropped-NEM-Web-Logo-removebg-preview.png\",\"contentUrl\":\"https:\\\/\\\/www.nothingelsematters.in\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/cropped-NEM-Web-Logo-removebg-preview.png\",\"width\":425,\"height\":200,\"caption\":\"Nothing Else Matters\"},\"image\":{\"@id\":\"https:\\\/\\\/www.nothingelsematters.in\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Massive Sales. Massive Wins.","description":"Sennheiser Sonova Summer Sale Hits \u20b954.25 Lakhs in Just 10 Days with 14.18 ROAS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nothingelsematters.in\/index.php\/portfolio\/massive-sales-massive-wins\/","og_locale":"en_US","og_type":"article","og_title":"Massive Sales. Massive Wins.","og_description":"Sennheiser Sonova Summer Sale Hits \u20b954.25 Lakhs in Just 10 Days with 14.18 ROAS","og_url":"https:\/\/www.nothingelsematters.in\/index.php\/portfolio\/massive-sales-massive-wins\/","og_site_name":"Nothing Else Matters","article_modified_time":"2025-05-23T09:30:09+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/www.nothingelsematters.in\/wp-content\/uploads\/2025\/05\/Massive-Sales-bnr-img.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.nothingelsematters.in\/index.php\/portfolio\/massive-sales-massive-wins\/","url":"https:\/\/www.nothingelsematters.in\/index.php\/portfolio\/massive-sales-massive-wins\/","name":"Massive Sales. Massive Wins.","isPartOf":{"@id":"https:\/\/www.nothingelsematters.in\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.nothingelsematters.in\/index.php\/portfolio\/massive-sales-massive-wins\/#primaryimage"},"image":{"@id":"https:\/\/www.nothingelsematters.in\/index.php\/portfolio\/massive-sales-massive-wins\/#primaryimage"},"thumbnailUrl":"https:\/\/www.nothingelsematters.in\/wp-content\/uploads\/2025\/05\/Massive-Sales-bnr-img.jpg","datePublished":"2025-05-23T09:04:38+00:00","dateModified":"2025-05-23T09:30:09+00:00","description":"Sennheiser Sonova Summer Sale Hits \u20b954.25 Lakhs in Just 10 Days with 14.18 ROAS","breadcrumb":{"@id":"https:\/\/www.nothingelsematters.in\/index.php\/portfolio\/massive-sales-massive-wins\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.nothingelsematters.in\/index.php\/portfolio\/massive-sales-massive-wins\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.nothingelsematters.in\/index.php\/portfolio\/massive-sales-massive-wins\/#primaryimage","url":"https:\/\/www.nothingelsematters.in\/wp-content\/uploads\/2025\/05\/Massive-Sales-bnr-img.jpg","contentUrl":"https:\/\/www.nothingelsematters.in\/wp-content\/uploads\/2025\/05\/Massive-Sales-bnr-img.jpg","width":1920,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/www.nothingelsematters.in\/index.php\/portfolio\/massive-sales-massive-wins\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.nothingelsematters.in\/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https:\/\/www.nothingelsematters.in\/index.php\/portfolio\/"},{"@type":"ListItem","position":3,"name":"Massive Sales. Massive Wins."}]},{"@type":"WebSite","@id":"https:\/\/www.nothingelsematters.in\/#website","url":"https:\/\/www.nothingelsematters.in\/","name":"Nothing Else Matters","description":"","publisher":{"@id":"https:\/\/www.nothingelsematters.in\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.nothingelsematters.in\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.nothingelsematters.in\/#organization","name":"Nothing Else Matters","url":"https:\/\/www.nothingelsematters.in\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.nothingelsematters.in\/#\/schema\/logo\/image\/","url":"https:\/\/www.nothingelsematters.in\/wp-content\/uploads\/2023\/07\/cropped-NEM-Web-Logo-removebg-preview.png","contentUrl":"https:\/\/www.nothingelsematters.in\/wp-content\/uploads\/2023\/07\/cropped-NEM-Web-Logo-removebg-preview.png","width":425,"height":200,"caption":"Nothing Else Matters"},"image":{"@id":"https:\/\/www.nothingelsematters.in\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.nothingelsematters.in\/index.php\/wp-json\/wp\/v2\/portfolio\/7902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nothingelsematters.in\/index.php\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.nothingelsematters.in\/index.php\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":22,"href":"https:\/\/www.nothingelsematters.in\/index.php\/wp-json\/wp\/v2\/portfolio\/7902\/revisions"}],"predecessor-version":[{"id":7925,"href":"https:\/\/www.nothingelsematters.in\/index.php\/wp-json\/wp\/v2\/portfolio\/7902\/revisions\/7925"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nothingelsematters.in\/index.php\/wp-json\/wp\/v2\/media\/7879"}],"wp:attachment":[{"href":"https:\/\/www.nothingelsematters.in\/index.php\/wp-json\/wp\/v2\/media?parent=7902"}],"wp:term":[{"taxonomy":"project-categories","embeddable":true,"href":"https:\/\/www.nothingelsematters.in\/index.php\/wp-json\/wp\/v2\/project-categories?post=7902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}