{"id":5925,"date":"2024-11-28T13:55:03","date_gmt":"2024-11-28T08:25:03","guid":{"rendered":"https:\/\/www.nothingelsematters.in\/?post_type=portfolio&#038;p=5925"},"modified":"2025-05-23T14:25:54","modified_gmt":"2025-05-23T08:55:54","slug":"dulux-spiti-project","status":"publish","type":"portfolio","link":"https:\/\/www.nothingelsematters.in\/index.php\/portfolio\/dulux-spiti-project\/","title":{"rendered":"Dulux Spiti Project"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5925\" class=\"elementor elementor-5925\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92ec310 e-flex e-con-boxed e-con e-parent\" data-id=\"92ec310\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8a9558f e-con-full e-flex e-con e-child\" data-id=\"8a9558f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7166da7 elementor-widget elementor-widget-heading\" data-id=\"7166da7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dulux Spiti Project<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78c6f4c e-con-full e-flex e-con e-child\" data-id=\"78c6f4c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a54725d e-flex e-con-boxed e-con e-parent\" data-id=\"a54725d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a800fcd elementor-widget elementor-widget-image\" data-id=\"a800fcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.nothingelsematters.in\/wp-content\/uploads\/2024\/11\/big-img.jpg\" class=\"attachment-full size-full wp-image-5928\" alt=\"\" srcset=\"https:\/\/www.nothingelsematters.in\/wp-content\/uploads\/2024\/11\/big-img.jpg.webp 1920w, https:\/\/www.nothingelsematters.in\/wp-content\/uploads\/2024\/11\/big-img-300x169.jpg.webp 300w, https:\/\/www.nothingelsematters.in\/wp-content\/uploads\/2024\/11\/big-img-1024x576.jpg.webp 1024w, https:\/\/www.nothingelsematters.in\/wp-content\/uploads\/2024\/11\/big-img-768x432.jpg.webp 768w, https:\/\/www.nothingelsematters.in\/wp-content\/uploads\/2024\/11\/big-img-1536x864.jpg.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1275154 e-flex e-con-boxed e-con e-parent\" data-id=\"1275154\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-efc34c2 elementor-widget elementor-widget-heading\" data-id=\"efc34c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>Challenge<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-809f2e3 elementor-widget elementor-widget-text-editor\" data-id=\"809f2e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The challenge for Dulux in Spiti\u2019s CSR project was to genuinely make a positive, lasting impact on the community. It wasn\u2019t just about providing temperature-regulating paint but about improving the quality of life for residents in a meaningful way. Dulux needed to ensure their efforts went beyond branding, focusing on enhancing living conditions by helping homes stay warmer during harsh winters. The project aimed to be sustainable, offering long-term benefits by reducing repainting needs and empowering local voices to be part of the transformation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87a47e4 elementor-widget elementor-widget-heading\" data-id=\"87a47e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>Insight<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b658b9e elementor-widget elementor-widget-text-editor\" data-id=\"b658b9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The people of Spiti hold a deep connection to their homes, which are not only living spaces but also a reflection of their culture, history, and pride. However, the extreme climate, coupled with high altitudes, caused severe damage to home exteriors. There was a need for a durable, weather-resistant paint solution that would protect these homes while honouring the cultural significance of their vibrant colours. Spreading awareness of Dulux\u2019s contribution to the community would amplify the brand\u2019s role as a responsible company that enriches lives through colour and preservation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cae889 elementor-widget elementor-widget-heading\" data-id=\"8cae889\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>Idea<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5a639c elementor-widget elementor-widget-text-editor\" data-id=\"e5a639c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dulux India brought Weathershield Powerflexx, to Spiti Valley, offering durable protection against the region&#8217;s extreme cold, snow, and wind. The campaign involved painting homes and murals across the village, preserving the beauty and cultural identity of Spiti through bold, resilient colors. A video campaign was also created, showcasing the transformation of the village and capturing community testimonials.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1ca444 elementor-widget elementor-widget-heading\" data-id=\"b1ca444\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Role of NEM : <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8083db1 elementor-widget elementor-widget-text-editor\" data-id=\"8083db1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Through NEM\u2019s strategic promotion, the campaign gained attention, reaching a broader audience and landing a feature on Mad Over Marketing (MoM)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-148e8f8 elementor-widget elementor-widget-heading\" data-id=\"148e8f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>Results<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34b9056 elementor-widget elementor-widget-text-editor\" data-id=\"34b9056\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>Community Impact: Over 50 homes were painted with Dulux Weathershield, resulting in significant improvements in durability and warmth, eliminating the need for annual repainting.<\/li><li>Cultural Preservation: Vibrant murals and wall colors enhanced the beauty of the village, preserving Spiti\u2019s cultural identity.<\/li><li>Brand Visibility: The awareness created by NEM led to Dulux being featured on MoM, highlighting the project as an inspiring example of corporate responsibility.<\/li><li>Long-Term Change: Dulux&#8217;s solution allowed the community to save on repainting costs and provided homes with long-lasting protection, reinforcing Dulux\u2019s commitment to creating a positive impact.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":5941,"template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"project-categories":[21,44],"class_list":["post-5925","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","project-categories-brand-design-identity","project-categories-cases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dulux Spiti Project - Nothing Else Matters<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nothingelsematters.in\/index.php\/portfolio\/dulux-spiti-project\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dulux Spiti Project - Nothing Else Matters\" \/>\n<meta property=\"og:description\" content=\"Dulux Spiti Project Challenge The challenge for Dulux in Spiti\u2019s CSR project was to genuinely make a positive, lasting impact on the community. 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