Sennheiser Sonova Summer Sale Hits ₹54.25 Lakhs in Just 10 Days with 14.18 ROAS
Insight
Sennheiser Sonova — the consumer division of Sonova Consumer Hearing — offers premium audio devices such as headphones, soundbars, and speech-enhanced hearables under the globally renowned Sennheiser brand license. Known for uncompromised sound quality and engineering, the brand continues to set benchmarks in the consumer audio space.
With growing competition in the D2C audio category, this Summer Sale was a critical opportunity to demonstrate how a premium brand like Sennheiser Sonova can drive high-volume conversions, even without deep discounting or platform dependency.
Challenge
To drive significant sales on the Sennheiser D2C website through media campaigns in a cluttered market, where consumers are often pulled towards marketplaces or lower-priced alternatives. We needed to ensure performance and profitability while maintaining Sennheiser Sonova’s premium positioning.
Idea
We launched a high-intent, media-led campaign for the Sennheiser Summer Sale (1st–10th May 2025), focused on Meta and Google platforms. The strategy combined sharp audience segmentation with high-performing creatives that communicated both urgency and trust. By continuously optimizing ad delivery in real time, we ensured top-performing products got the spotlight — and the right users saw them first.
Result
In just 10 days, the campaign powered by Sennheiser Sonova achieved:
- ₹54 Lakh+ in product sales
- 321 premium audio units sold
- 14.18 ROAS (Return on Ad Spend)
- 7.05% ACOS (Advertising Cost of Sale)
- 12.38 million+ impressions
- 1.94 lakh+ clicks
- 1.97 INR CPC with a 1.57% CTR
