From Everyday Glam to Festive Flair: VEGA’s 30 Days 30 Hairstyles Campaign
Challenge
The challenge was to create content that kept our audience consistently engaged for an entire month while sparking ongoing interaction and excitement. We needed to maintain high energy and sustain interest with fresh, daily content that appealed to a wide range of viewers, all while reinforcing VEGA’s brand presence.
Insight
Our audience showed a high level of engagement with hairstyle tutorials and DIY content. They valued fresh and varied styling options, and there was a growing demand for diverse, practical hairstyle solutions. By presenting a new hairstyle each day, we could keep our content engaging and relevant, catering to different hair types and occasions. This approach also provided an opportunity to showcase VEGA’s range of styling tools and products in a dynamic and interactive format.
Idea
The “30 Days, 30 Hairstyles” campaign featured a different hairstyle daily throughout July. The idea included tutorials for various styles, ranging from simple everyday looks to more elaborate and festive designs. Each day’s hairstyle was showcased through engaging video content highlighting VEGA’s styling tools. The campaign was designed to provide our audience with continuous fresh content, encouraging them to explore and experiment with new looks while associating VEGA’s products with versatile and innovative hairstyling solutions.
Results
The “30 Days, 30 Hairstyles” campaign achieved impressive results, underscoring its success in engaging and delighting our audience:
Impressions: 21,770,280
Reach: 17,683,685
Plays: 20,863,667
Shares: 200
Reactions & Likes: 21,749
Comments: 88
Saves: 1,927
Follows: 463
The campaign’s high level of impressions and reach indicates that our content resonated broadly with viewers, while the substantial number of plays and engagement metrics (likes, shares, and saves) reflect strong audience interaction and interest. The positive results enhanced VEGA’s brand visibility and reinforced the effectiveness of leveraging daily content to maintain audience engagement and drive brand affinity.
