We planned a multi-phase campaign to build excitement and maximize engagement. Starting with a recap reel, we showcased highlights from last year’s success to generate early interest. This was followed by pre-buzz posts, including GIFs with eye-catching visuals designed to spark curiosity. For the launch, we created an interactive GIF to announce our deals. The campaign continued with countdown posts that helped sustain interest, building anticipation right up to the sale. Since the sale coincided with the festive season, we also promoted festive gifting to drive sales.