The festive season is a time of transformation. The evolving narrative around masculinity also extended to mental health. Recognising the higher suicide rates and lack of emotional support that men often face, some brands reminded us that modern masculinity includes asking for help, acknowledging feelings, and understanding one’s limits. This aligns with the Movember movement, […]
Sennheiser Challenge Sennheiser has consistently leveraged the Amazon Great Indian Festival as a high-impact period to drive sales. This year, the goal was to exceed the previous year’s success, generating even greater engagement and organic reach to boost visibility and customer interaction. Insight Posts with interactive elements and engaging visuals are currently trending and resonate […]
Dulux Spiti Project Challenge The challenge for Dulux in Spiti’s CSR project was to genuinely make a positive, lasting impact on the community. It wasn’t just about providing temperature-regulating paint but about improving the quality of life for residents in a meaningful way. Dulux needed to ensure their efforts went beyond branding, focusing on enhancing […]
Transforming AMD’s Market Consideration in India Challenge Despite AMD’s reputation for producing top-tier processors, the brand struggled to gain significant consideration among its target audience in the Indian market. While the products were recognised for performance, consumers often opted for competing brands due to stronger word-of-mouth and brand recognition. The challenge was to elevate AMD’s […]
#StyledByMom – A Mother’s Day Campaign that Connects Challenge To attract more engagement on social media platforms and get audiences to connect and respond. Insight Mother’s Day serves as a universal occasion for expressing love and appreciation for our moms. Leveraging this sentiment and combining this with Vega, we recognised the bond that mother’s and […]
From Everyday Glam to Festive Flair: VEGA’s 30 Days 30 Hairstyles Campaign Challenge The challenge was to create content that kept our audience consistently engaged for an entire month while sparking ongoing interaction and excitement. We needed to maintain high energy and sustain interest with fresh, daily content that appealed to a wide range of […]
Celebrating Cool Dads with VEGA’s #DadBeard Contest Challenge This Father’s Day, VEGA aimed to engage its audience in a fun and interactive way. Celebrating the stylish dads who love to experiment with their looks. We wanted to create a campaign that would resonate with Gen Z, millennials, and their fathers, encouraging user-generated content and increasing […]
Celebrating Sibling Bonds with VEGA’s #RakhiReadyBoleTohVegaReady Contest For Raksha Bandhan, VEGA aimed to engage its audience with a campaign that celebrated the special bond between siblings. Challenge For Raksha Bandhan, VEGA aimed to engage its audience with a campaign that celebrated the special bond between siblings. We sought to create a contest that would resonate […]
Her Sound, Her Story: A Celebration of Women in Music Expand beyond Sennheiser’s core focus on sound and technology to identify influencers capable of creating engaging content. Challenge Sennheiser wanted to celebrate Women’s Day in a way that resonated with their audience. Despite progress, women in the music industry still face significant challenges and underrepresentation. […]
