Humanising Sennheiser PRO on Social Media
Brand Definition
WHY does Sennheiser PRO exist
Sennheiser PRO exists to build the future of audio.
HOW does Sennheiser PRO do this
Sennheiser PRO does this by consistently challenging the limits of what is possible in sound.
WHAT does Sennheiser PRO do
Sennheiser PRO crafts audio gear for audio professionals including microphones, headphones and wireless systems.
WHO does Sennheiser PRO cater to
Sennheiser PRO caters to audio professionals including artists, performers, sound engineers, filmmakers, content creators.
Brand Archetypes
The Creator (Primary Brand Archetype)
Sennheiser PRO fits into The Creator brand archetype as it is founded on innovation. It has a commendable history of 80 years during which it has come up with industry-first products. The purpose of the brand is to build the future of audio by coming up with revolutionary professional audio gear. Sennheiser PRO aims to make sound an immersive experience, replete with precision and clarity.
The Magician (Secondary Brand Archetype)
Sennheiser PRO fits into The Magician brand archetype as it offers a transformative experience through audio. By immersing themselves in audio, their audience is able to connect to new experiences. With intense sound come intense emotions, enabling people to have a magical experience through Sennheiser PRO.
How Sennheiser Pro Connects With Its Audience
Sennheiser PRO is the dependable, innovative brand that audio professionals rely upon. It connects with its audience by displaying a keen understanding of their challenges and dreams. Sennheiser PRO acts as both a supporter and a challenger, pushing audio professions to new horizons.
Sennheiser Pro’s Content Buckets
1. Product Showcase (30%)
- Product Features
- Product Benefits
- Product USPs
- Product Updates
- Product Launch
- How-to/Tutorials/Explainers
2. Product in Real-Life Scenarios (30%)
- Live performance and touring
- Music production
- Content creation
- Podcasting
- Filmmaking and video production
- Broadcasting
- Corporate communication
3. Interactive (20%)
- Polls
- Contests & giveaways
- Action-oriented posts
- Trends and memes
4. Sales & Offers (20%)
- Festive/seasonal sales
- Offers and discounts
- Product drops
- Bundle offers
Sennheiser Pro’s Hero > Hub > Hygiene Framework
1. Hero
- Brand films/DVCs
- Global updates
- Influencer marketing
- Brand milestones
- Product innovation
- Emotive storytelling ads
2. Hub
- Relevant topical content
- Interactive content
- Expert tips and hacks
- User generated content
- Updates in audio industry
3. Hygiene
- Product showcase
- Lifestyle integration of products
- Explainer videos
- Tutorials/product unboxing
- Informative carousels
Sennheiser Pro’s Brand Personality
Sennheiser PRO is the innovative ally that supports the dreams and vision of countless audio professionals.