Humanising Livguard on Social Media
Brand Definition
WHY does Livguard exist
Livguard exists to empower people by powering their homes, businesses and automobiles.
HOW does Livguard do this
Livguard does this by providing accessible and efficient energy storage solutions.
WHAT does Livguard do
Livguard provides energy storage solutions including inverters, batteries, automotive batteries and solar power solutions.
WHO does Livguard cater to
Livguard caters to those looking for energy storage solutions for their homes, businesses and automobiles.
Brand Archetypes
The Everyman (Primary Brand Archetype)
Livguard is a relatable brand that solves common problems and enhances daily living. While being aspirational, it remains accessible and approachable. The Everyman brand personality is inclusive and caters to a large audience. By building a sense of community and belonging,the brand fosters a sense of comfort and reassurance.
The Creator (Secondary Brand Archetype)
Livguard has The Creator brand personality as it is driven by innovation and consistently redefines the landscape of energy storage solutions. Livguard continually strives to provide efficient and effective energy storage solutions to its consumers. From procuring the best material to ensuring durability, it never stops in its endeavour to innovate.
How Livguard Connects With Its Audience
Livguard’s audience consists of people striving for a smoother, better life. Livguard talks to them as a wise friend, always present to solve their problems. Livguard is the dependable ally they can rely upon, instilling a sense of comfort and reassurance. Livguard connects with its audience through its authenticity, credibility and approachability.
Livguard’s Content Buckets
1. Brand Building (30%)
- Behind-the-scenes content
- Founder/Senior Management interviews
- Channel partner bytes
- Brand journey showcase
- Brand milestones
2. Product Showcase (30%)
- Product Features
- Product Benefits
- Product USPs
- Product Updates
- Product Launch
- How-to/Tutorials/Explainers
3. Lifestyle Integration (20%)
- Daily routine and travel
- Aspirational living
- Memorable moments
- Humorous life situations
- Practical life scenarios
4. Interactive Content (20%)
- Polls
- Contests & giveaways
- Action-oriented posts
- AMAs
- Trends and memes
Livguard’s Hero > Hub > Hygiene Framework
1. Hero
- Brand films/DVCs
- Influencer marketing
- Brand milestones
- Product innovation
- Emotive storytelling ads
2. Hub
- Behind-the-scenes content
- Testimonials by customers and channel partners
- Interactive content
- Expert tips and hacks
- Memes and witty content
3. Hygiene
- Explainer videos
- How-to carousels
- Tutorials
- Product showcase
- Category education
- Informative listicles
Livguard’s Brand Personality
Livguard is dependable and steadfast in its resolve to make lives brighter.