Omnichannel D2C (direct-to-consumer) marketing refers to a strategy where a company uses multiple channels, such as social media, email, and in-person events, to connect with and sell directly to customers. The goal of an omnichannel D2C strategy is to create a seamless experience for customers across all channels so that they can engage with the brand on their terms. This can include syncing inventory, using a unified customer database, and creating personalised marketing campaigns. Using an omnichannel approach, companies can build stronger customer relationships and increase sales and revenue.
An omnichannel D2C marketing strategy creates a cohesive and consistent customer experience across all channels and involves a variety of tactics and techniques, such as:
An omnichannel D2C marketing strategy aims to create a smooth buying journey for the customer, leading to increased customer satisfaction, higher sales, and a greater lifetime value for the customer. It’s essential to remember that implementing an omnichannel strategy can be challenging and requires a lot of resources and time. But if done correctly, it can act as the ultimate growth facilitator for any brand.
For Absolute’s KnockOut range of supplements, adopting the omnichannel approach from the get-go was the best bet. With Absolute’s decade-long legacy as a premium Indian-made health supplement brand, the KnockOut range offers an innovative line of supplements for bodybuilders, hard-training athletes, and fitness enthusiasts. A high-quality, trust-worthy product like this deserved a solid strategy to help them holistically reach their core consumers. And that’s precisely what we did as their marketing support.
KnockOut leveraged an Omnichannel presence, and NEM helped the brand unify their messaging, targeted core consumers from focused data banks, and implemented a vastly successful e-commerce selling strategy.
According to Boat’s co-founder Aman Gupta, direct-to-consumer (D2C) as an industry is evolving but omnichannel is the way forward (for e-commerce). Initially an online brand, BoAt had its investors skeptical about the company’s ability to generate a justifiable revenue stream. But the brand reached INR 100 Cr and is on the road to becoming an INR 500 Cr consumer electronics company by 2024. BoAt’s immense growth trajectory has caused a shift in mindset to the extent that investors are looking for D2C startups to get added to their portfolios. The brand enjoys a close to 20% market hold in the Indian wearable watch market and over 30% in the truly wireless audio wear space.
It’s essential to keep in mind that implementing an omnichannel strategy can be challenging and requires a lot of time and resources. Considering that, here are a few tips to help you grow your business with an Ominichannel approach:
Or, you could get in touch with us at firstname.lastname@example.org, and we’ll help you build your brand, reach your customers and make them your fans.
Brilliant Ideas & Ruthless Execution
Nothing Else Matters