During the lockdown, people posted various healthy recipes hoping to stay fit and energized. To engage our audience, we took this opportunity to hold a contest, #MakeHealthyAtHome, giving them a chance to share their own healthy recipes to win a Hamilton Beach Professional JMG.
To make this activity even more exciting and to get better engagement, we reached out to chefs and influencers like Kunal Kapur and Shumaila Chauhan. Chef Kunal Kapur announced the contest alert on his social media. People showed a lot of excitement by commenting on the post and sharing the delicious recipes. The influencers also shared some great recipes with the audience. HBB was able to reach a wider audience and promote healthy cooking at home.
The response was phenomenal. We got
2 Million + Reach
500 + Entries
600 + Stories
15 + Influencers