Indian kitchens are very diverse and so are the needs of each kitchen. That also means that we need different kitchen appliances to cater to different needs.Hamilton Beach understands this diversity and brings perfection in every dish with its range of kitchen appliances.
Recently they collaborated with one of the most loved and followed food influencer – Sanjyot Keer. His YouTube channel called Your Food Lab is where he shares the magic he creates in his kitchen.
With him we got to dive into the world of perfectly fluffy idli batter that he made using Hamilton Beach Professional Juicer Mixer Grinder and the amazing Sambar that would make anybody’s mouth water.This activity was planned right around Diwali, when the conversation was all about gifts, warm wishes, and good food.We leveraged the emotions around perfect blends for the festive season and used #GiftPerfection every time we shared a blend. This went on from – Diwali to the Weddings and Christmas season.
As a part of this campaign #SanjyotKeer asked on behalf of Hamilton Beach- what would be the first recipe that they’d like to make using Hamilton Beach Professional Juicer Mixer Grinder and the lucky participants got a Hamilton Beach Professional Juicer Mixer Grinder.
Hamilton Beach India got 1.8 Million total views.
More than 99000 Engagements.
Product sales worth more than 8 Million rupees.
More than 15000 subscribers gained on YouTube.
Gained more than 1000 followers on Instagram.
And ROI of 1.5 Million INR.