There is a lot of noise around ‘Digital first’ today
But that makes everything else a second or third and that’s the core reason of imbalance in execution. Digital and social agencies lack the scale or connection with real business challenges. Others are building digital extensions to achieve what they loosely call amplification. Content, Platforms, or Gimmicks are just a temporary aid to glue your marketing efforts. The absence of seamless execution of one big idea derived from your purpose is the core issue today.
Build & Cultivate Fans
We are not talking about your Facebook fans. Humans or bots, 99% of Media works on Rent-a- Space concept. Someone builds traffic and brands hire a space. Highway, Print, Websites, Apps, and Social Media – all follow the same concept. Intrusive formats are becoming blind spots for consumers.
Direct-to-fan marketing model has changed the way music and sports companies connect with their fans and leverage their passion to build and define a purpose.
Deep vs Shallow Work
Shallow work — tasks that suck your energy but don’t make you feel productive. Tinkering with google to find ideas, Daily logistics, Email, Calendar, Meetings, Calls. Deep work – Cognitively demanding activities that leverage your training to generate rare and valuable results. That pushes your abilities to continually improve.
We prefer to discover, learn, notice, see, explore, soak, simmer, and brew rather than commit, make, decide, agree, disagree, run, resolve, select or pick.
“Stay Hungry and Stay Foolish”
A good idea and ruthless execution are the only moments of truth for any marketing project.
“Nothing else matters”